Background
For a rapidly developed, stop-gap model, the Land Rover has done pretty well really. By the late 1930’s Rover had been relegated out of the top six British car manufacturers by rapidly rising stars like Austin, Morris and Rootes. As sometimes seemed the case for manufacturing companies, however, Rover was about to have a “good war,” courtesy of the Government shadow factory program. With a concerned eye on developments in Europe, the British Government were prioritising rearmament and were rapidly commissioning factories across the land. These factories would be allocated to established firms to run and manage on the proviso that the Government could dictate their use in times of national emergency. The shadow factories had arrived.
Between 1937 and 1943 Rover would add a further three factories to its existing Helen Street, Coventry plant – Acocks Green, Solihull and Drakelow Tunnels in Kidderminster. This growth proved fortuitous and well timed as their Helen Street plant was bombed beyond repair by the Luftwaffe in 1940. At the end of the war Rover boasted a large, skilled workforce and some hungry factories to try and fill. What they didn’t have, however, was anywhere enough steel to support the 15,000 sensible saloons a year they aspired, and needed, to build. Due to enduring supply restrictions, the Government would only sanction sufficient to produce around 1,100.
They needed to build something until the chokehold on steel eased and, luckily, the Wilkes brothers had a plan. Spencer Wilkes (Rover MD) and his brother Maurice (Chief Designer) started development of a Jeep like utility vehicle in 1947. By April 1948 the new Land Rover was sitting atop a stand at the Amsterdam Motor Show, innovatively clad in readily available “Birmabright” alloy – used extensively in war plane manufacture. The new car retailed at £450, featured a 50bhp 1595cc engine from the P3 and came in 80” wheelbase, pick up body form.
In 2016, after 67 years of continuous Series and Defender production, the last of this esteemed lineage rolled out of Solihull. Over 2M vehicles had been produced making the Land Rover surely the longest lived and most ubiquitous stopgap in automotive history.