Background
By the 2010s Aston Martin was enjoying somewhat of a purple patch for a change. A new consortium led by Prodrive’s David Richards had been in control for around 3 years and sound decisions were being made. The move from the ramshackle environs of the Tickford Works at Newport Pagnell had been successfully achieved and production and head office functions were up and running at the ex-V bomber base at Gaydon.
There was even a productive partnership in place with respected niche manufacturers Magna-Steyr in Graz, Austria. 2010 saw the first fruits of this collaboration arrive in the svelte form of the four door, four seat Rapide. The rest of the range at that time consisted of the DB9, launched in 2004, and the DBS from 2007. Aston Martin were still using the flexible vertical-horizontal VH platform at this time (named after the marketing strategy options it afforded rather than any physical characteristics). Chief executive at the time, Ulrich Bez, had introduced the concept in 2001 as a way to rationalise production complexities and make it relatively quick and easy to exploit low volume niches as they arose.
Around 2010, an opportunity did arise to leverage the investment of time and money made in the VH platform. The need for a “Goldilocks” model to sit betwixt and between the DB9 and the DBS was making itself felt. A model that would satisfy customers who found the DB9 a bit too soft and cuddly and the DBS a bit too stiff and unruly. In essence, something that offered 90 percent of the DB9’s comfort and 90 percent of the DBS’s performance……..preferably at less than 90 percent of the rowdier car’s price.
The resulting niche model was launched in 2011 and revived a name from the recent past. The Virage. The generation 2 Virage hit the brief pretty successfully. The Virage used a new active damper set up that allowed it to automatically select one of ten stiffness settings on the fly in answer to the prevailing conditions and driving style. The same AM11 5.9-litre V12 was carried over from the DB9 but with the wick turned up to produce 490 bhp. The performance brief was certainly met with the Virage thumping out only 20 bhp less than the DBS. The six speed ZF Touchtronic II automatic transmission was the only option, and both coupe and Volante versions were released.
Always intended as a niche offering the Virage was only built for 18-months before it effectively morphed into a refreshed version of the DB9. Just 1,044 of all flavours were built. 388 of this total were Volantes, 104 being right hand drive and a subset of 81 being British market specification. A rare car indeed!