Background
Despite being in production for 36 years by that point, Volkswagen’s 1974 Jeans Beetle was still seen as a vitally important model for broadening its parent company’s (admittedly limited) breadth of production. There was no getting around the fact that the Beetle was old; its second coming as the hippie’s favourite form of transport was already waning by the mid-1970s. Remember too, the success of the Beetle’s replacement, the Golf, was by no means assured. VW had tried on several previous occasions to replace the Beetle but had failed to replicate even a small fraction of its success.
The Jeans Beetle was intended to spice up the old Bug’s image, improving its appeal among a younger, more sport-conscious audience. Based on the Beetle 1200, the Jeans edition featured racy black side stripes with blacked-out door handles, headlamp surrounds, and black bumpers to match. More importantly, it gained the denim interior with yellow stitching that gave this limited edition its name. The overall effect was a Beetle that felt cool again – even if only for a fleeting moment before Golf GTI mania gripped Europe.