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Many a classic car enthusiast has not heard of Borgward. Maybe that is not surprising. The German brand went from struggling automaker to best-seller and then became bankrupt all in the space of a single decade.
The Isabella was the successor to the Hansa and was unveiled in 1954. Excellent build quality and attractive styling saw it attract a loyal following.
Borgward brought a great deal of automotive firsts to Germany, including air suspension, fuel injection and contemporary styling. Whilst the Isabella was more evolution than revolution for the company, that meant it inherited a strong engine, advanced suspension, and quality construction that other German marques could not match following the war.
The Isabella also drastically undercut its rivals whilst including similar luxuries. The Mercedes-Benz 180 cost over 30% more and whilst better equipped, could go no faster.
The engine powering the Isabella was the same used by the highly successful Cooper-Borgward team in Formula 2. The Isabella itself actually raced as well, winning its class in races at Silverstone, Spa, and in Argentina in 1957 and 1958. It may not have been designed for racing, but with a capable driver it would ‘hug the road like a drunk de-gravitated,’ according to journalist Tom McCahill at the time.
The Isabella is said to handle well but was primarily built for comfort. It used coil and wishbone suspension that was a feature on considerably more expensive cars in Germany at the time.
So why the name Isabella? According to the Lane Motor Museum, Carl Borgward knew the role German wives played in car buying decisions, and thus he made each car beautiful and attached a feminine name to each creation.